Elephant's Predicament: The Challenges of Traditional Enterprise Transformation in the Internet + AgePublished: 2016
Introduction In the era of "Internet +", technology has made rapid progress and the business environment is constantly changing. In the face of this huge market opportunity, Internet companies have achieved many entrepreneurial myths, but at the same time, most traditional companies have continued to be frustrated on the road to transition and have struggled. Why do traditional companies have many years of industry experience, have accumulated strong resource advantages, and gathered a large number of outstanding talents, but have been constantly overturned by the rising stars of the Internet? Why is the so-called Internet thinking dissatisfied with traditional enterprises? Why will the Internet transformation become a black hole for enterprises? This is the first domestic work to explore such issues from the internal practices of traditional enterprises. From the macro perspective of the ecological circle, insight into the 13 predicaments in the transformation of traditional enterprises, take you to the point, and take you in-depth analysis of the difficulties and solutions of enterprise transformation in the Internet + era, a Chinese enterprise version of "Innovator's Dilemma" "!
Contents What is a business social ecosystem / 2 Section 2 The battle of the Internet + era of the ecosystem / 7 Section 3 Subversion of the traditional business ecosystem / 16 From regional restrictions to borderless restrictions / 17 From tight coupling to loose coupling Connections / 18 From resource-driven to demand-driven development / 18 From aggressive expansion to integrated expansion / 19 Section 4 Internet thinking trap / 24 just shouting transformation without considering endowment / 24 just looking at the entrance and ignoring the ecosystem / 25 I just want the platform to show my shortcomings / 25 follow the hot, ignore the trend / 25 Chapter 2 The Strategy of the Elephant's Predicament / 28 Section 1 The Resource Predicament: The Lost Direction of the Big Wheel / 29 Why the Big Wheel Lost / 30 Small boat sailing with chains / 32 Recognizing the true colors of resources / 37 Reorganizing resources and starting again / 40 Market dilemma: You, in fact, are far away from consumers / 46 From channel hegemony to consumer sovereignty / 46 Experience economy Arrival / 48 consumer lies / 53 out of control future / 55 Internet attack, plane to three-dimensional / 57 Section 3 dilemma: 100,000 fake needs / 61 Internet: fake needs for innovation / 62 Biography Enterprise: False demand caused by resources / 65 Ways to counterfeit and save truth / 69 Section 4 dilemma: platform vs vertical / 75 internet + platform thinking of the era / 75 platform battle / 79 "two identity" problem / 80 do Platform, Walk cautiously / Chapter 3 Strategy of Elephant's Dilemma / Chapter 1 Channel Dilemma: Prisoner's Dilemma for Channels / 90 Channel Conflicts in the Internet Era / Prisoner's Dilemma for More than 90 Parties / 94 Channel Breakers / 99 " The “omni-channel” paradox / 103 The second organizational dilemma: the collapse of the pyramid / The 106 organizational change / The 107 organizational future / The 111 response to the collapse / 118 The third technical dilemma: A mysterious future / The 122 leaping era / 122 Technology trends in the Internet era / 124 New technologies: The imagination of business innovation / 129 Technological progress vs. Business model innovation / 137 Technological development to solve the dilemma of the ecological circle / 138 Section 4 The dilemma of innovation: Out of control edge / 142 Subvert everything Era / 142 "Innovator's Dilemma" of Traditional Enterprises / 144 "Spells of Innovation" / 148 Power of Wisdom / 161 Chapter 4 Operation of the Elephant's Predicament / 167 First Operational dilemma: One-game winning fantasy / 168 behind prosperity / 168 genes, cannot be duplicated / 171 high wall construction, wide accumulation of grains, slow reigning king / 175 Section 2 marketing dilemma: death after big print posters / 181 digital marketing Confusion / 181 people-oriented / 186 digitally driven marketing planning / 190 use platform for 190 / section 193 talent dilemma: airborne soldiers "unconvinced" / Matthew effect of 197 Internet professionals / 197 talents / 199 "airborne soldiers" Dissatisfied with the situation / 200 Looking for "Internet + talents" / 205 Section 4 Investment dilemma: Burning money to a certain degree of familiarity / 210 Burning logic / 211 Price wars / 212 Different abacus / 217 "Lean entrepreneurship in business transformation" "/ 218 Section 5 Consulting Dilemma: External Brain Failure / 224 Unveiling the Consulting Industry / 224 The Value of External Brain / 226 The Magic Is No Longer / Where Is the 232 Way? / 238 Ending the feelings of this era / 241 Acknowledgements / 245