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Maker Survival Apocalypse

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  • Data size: 9.24 MB
  • Data language: Chinese version
  • Document format: PDF document
  • Category: Books
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Maker Survival ApocalypsePublished: 2017
Introduction This book analyzes several important aspects of the country's entrepreneurial support policies, entrepreneurial trends in the Internet era, and young people's passion for entrepreneurship. These factors are the underlying reasons behind the current Internet entrepreneurial boom. As more and more people move towards entrepreneurship, how to make Makers have the spirit of craftsmanship and focus on creating a valuable product? How to make Makers find the right business model to continue operations? How to find the pain points of solving user problems, and then disruptive innovation ... is one of the problems that makers in the Internet era should actively think about. This book will provide valuable reference and reference for makers.
The first chapter of the entrepreneurial wave Chapter 1: The era of the maker: entrepreneurial ideals are beginning to be awakened 4
Times chose Maker 6
More people's entrepreneurial ideals are starting to wake up 9
Environmental changes facing Makers 12
Makers are leading new business change 15
An opportunity to revive manufacturing and economic innovation20
Coffee is warming up in a startup-themed cafe 21
Chapter 2: New Generation Makers: Surfers in the Entrepreneurial Wave 23
Redefining Maker 25
Why Be a Maker 26
Can anyone be a maker 29
High-performance maker's "M" ability practice 32
Five Realms of Maker Career 37
Chinese makers have spread north to south 41
Chapter III Technological Innovation: Seeds of Great Companies 43
Commercializable Technological Innovation 44
Venture Capital Hot Spots Beyond Imagination 47
Effective docking of technological innovation and entrepreneurship 51
The speed of technology and capital docking 52
Chapter 4 Vision Driven: Upgrading Your Company 55
Go all out or turn away and leave 56
The starting point for important decisions 58
Upgrade Your Startup 61
Business Layout on the Wall 64
Let the business continue 65

Chapter 2: The Path to Entrepreneurship Chapter 5: The Path to Entrepreneurship: The Leap from Creativity to Business 67
How to make your ideas more creative than others 68
Creating a company is more than just an idea 69
Answer these five questions before you have a business concept 73
From concept to business, how do we cross 75
The journey of starting a business is like walking a tightrope 77
Chapter Six: Windward Journey: Vertical Climbing Above the Vent 81
Tracking future entrepreneurial storms in a bubble 82
Where is the next wave? Maker is at the beginning of history86
How to climb vertically above the tuyere 89
Follow the trend and compare: crisis under the appearance of prosperity 91
Chapter VII Best Partner: Finding a Partner with Value 94
Why partners are so important in entrepreneurship 95
Partnership entrepreneurship is the mainstream business model of the future 97
How Makers Choose Partners 99
Don't Let the Small Boat of Friendship Over the Assignment of Rights 102
Tough Lesson: Why You Should Find a Reliable Technology Partner 105
Such a partner, you have to ask him to get off in time 107
Chapter VIII Activate the Team: Anyone Can Be a Dark Horse 109
Startups become a pool of standing water? Activate it 110
What kind of company environment can run a "dark horse" 113
Designing an Ecological Organization that Activates the Team 115
Self-organizing management of the benchmark unicorn company 124
New paradigms for management teams: self-driving, autonomous decision-making126
Chapter Nine Chief Product Manager: Pursuing Breakthrough Solutions 131
Why are Makers Chief Product Managers? 133
Unicorn hatching lies in product competitiveness134
How groundbreaking products make a great company 137
How Great Internet Products "Brutal Growth" 140
The magic behind a successful product
The "close contact" between product managers and investors 145
Chapter X User Pulling Power: Makers Break Out of Life and Death 148
Why do users pull power generate huge benefits? 149
User value is the key to a unicorn 151
Do you dare let users develop products with you 156
User Experience Designed With Insight 160
The Secret Behind Free Sheng Ye 163
Chapter 11: The Collapsed Castle: Business Rules Subverted by the Internet 166
Hear the click of the disintegration of traditional business models 167
Is the business model under the guidance of Internet thinking reliable? 172
Business evolution from three origins 173
Why these companies are the most valuable yet unprofitable 175
The platform ecosystem 177 behind the "unicorn"
Why the sharing economy model is overwhelming 183
Rebuilding Your Business Castle 186
Chapter XII Capital Chase: The Speed of Life and Death 190
Unicorn Capital War 191
Key to a successful beach landing 194
More important than finding money is finding reliable investors 197
Development potential behind savage growth 199
How big is your imagination in capital chasing 201
The "unicorn" hatched by the capital 204
Capital is hunting for a dark horse 207
Sniper "Barbarian" 208

Chapter III Breakthrough of Shanglu Chapter Chapter 13. The Creator: Regaining the Lost Craftsman Spirit 212
Maker's Ingenuity and Realm 214
Why does the era of maker call for artisan spirit 214
Reshaping the Dignity of Chinese Makers 218
The Creator, Only the Creative
Perfectionist in pursuit of excellence 222
Chapter 14: Sniping the "Black Swan": Avoiding the Risk of Running Out of Food 224
Encounter Black Swan on the road to entrepreneurship 225
Black Swan Startup 227
Once the entrepreneurial bubble bursts, who fell 229
Don't let entrepreneurship fall in the last mile 232
How Makers Live and Die in the Dark Forest 237
Entrepreneurship is like an adventure in the unknown 240
Startup Sandbox 242

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