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Everyone needs to understand economics: Demystifying the economic laws of the Internet age

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Economics for Everyone: Demystifying the Economic Law of the Internet AgePublished: 2015
Series Editing Items: Making Money in a Small Money Bag Brief Introduction to the Series "Economics" is a scholarly knowledge that governs the country and governs the country. Some scholars have interpreted it as an art that makes people happy. With the rapid development of society, the economy can be said to be closely related to the lives of each of us, and a large number of economic terms are coming every day. As Nobel Laureate in Economics and well-known economist Samuelson said: "Learning economics does not make you a genius, but if you do not study economics, your destiny is likely to be incompatible with you." Read Understanding economics will help you better understand the society you are in, and help you make better choices in life and work.
In the writing process of this book, try to restore the original appearance of economics, remove the boring and abstract mathematical functions and theorems in economics, and reveal the economic principles in it through vivid and interesting stories, so that you can easily In reading, truly mastering this knowledge will make your life happier. The book is divided into 13 chapters, taking the theoretical system of economics as the backbone, and the ancient and modern Chinese and foreign economic phenomena as flesh and blood, covering almost all majors and fields of economics, including the latest and most classic economic concepts in China. It also rigorously elaborates various hot topics of economics in social life, which can be said to be an encyclopedia of economics knowledge. This book is not only suitable for the general readers to learn, but also can be used as a reference manual for the professional study of related personnel.
Chapter 1 Introduction to Economy-Understanding the Economist's Language \ t1
1.1 The Rational Economic Man: Are Humans Selfish and Rational Animals? T1
1.2 Scarcity: Two peaches can also kill people \ t4
1.3 Goods: What else can we not buy with money \ t7
1.4 Value and Price: Secrets Hidden in Economic Fluctuations \ t9
1.5 Currency: Dog teeth can also be used as money \ t11
1.6 Demand and Supply: Just because we have overcharged three or five buckets \ t14
1.7 Marginal Utility: What's the difference from first to seventh \ t17
1.8 Public Goods: There is always a free lunch under the sky \ t19
1.9 Hitchhiking: Everyone wants to hitchhiking \ t22
1.10 Efficiency and Fairness: A Pair of Inborn Enemies \ t24
Chapter 2 Economic Theory-Understanding the Nature of Economic Phenomena \ t28
2.1 The Matthew Effect: Why Rich People Are Getting Richer and Poor People Are Getting Poorer \ t28
2.2 Butterfly Effect: Why the wings of a butterfly have such great power \ t31
2.3 External effects: why three monks would run out of water \ t34
2.4 Herd effect: Is it wise or stupid to follow the wave \ t36
2.5 Sturgeon effect: what makes the market so efficient \ t38
2.6 Wooden barrel effect: The amount of water often depends on the "short board" \ t40
2.7 Substitution effect: why the emperor gave extra help to shoemakers \ t43
2.8 Ratchet effect: stubborn consumption habits \ t45
2.9 Crowding Out Effect: Economic Principles of More Wolfs and Less Meat \ t47
2.10 The halo effect: Why do people always love House and Wu \ t49
2.11 Domino effect: avalanches will also occur in the economic field \ t51
Chapter 3 Game Knowledge-Creating a Win-Winning End \ t54
3.1 Game of incomplete information: the game phenomenon of Qianqi donkey \ t54
3.2 Adverse selection: why flowers are inserted on cow dung \ t56
3.3 Positive-sum Game: Three Zhuge Liang's Top Zhuge Liang \ t59
3.4 Negative Sum Game: No Winners \ t63
3.5 Prisoner's Dilemma: Keep Silent or Betrayal \ t65
3.6 Repeated games: Another manifestation of the prisoner's dilemma \ t67
3.7 Wisdom Pig Game: Learn to be a smart pig \ t69
3.8 The Gunners Game: Who Will Fall Last \ t72
3.9 Deer Hunting Game: You are not alone in battle \ t75
Chapter 4 Consumption Behavior-Be a Consumer Who Knows Consumption \ t79
4.1 Transaction costs: Why do people choose to shop nearby \ t79
4.2 Consumption Utility: There is no best but only better \ t82
4.3 Price Discrimination: Behind the Shoppers
4.4 The value paradox: why diamonds are more precious than water \ t87
4.5 Consumer Preference: Radish and Cabbage Have Their Own Love \ t89
4.6 Consumer Surplus: The Principle of Bargaining \ t91
4.7 Giffen Goods: Why People Buy More
4.8 Conspicuous consumption: why Napoleon likes to use aluminum bowls \ t96
Chapter 5: Market Economy-Meet the "invisible hands" \ t98
5.1 Demand Elasticity: Why Grain Stores Will Not Discount Promotions \ t98
5.2 Law of Supply and Demand: Why “Luoyang Paper Expensive” Appears \ t100
5.3 Property Rights: Why the King Can't Break the Mill \ t103
5.4 Monopoly: Man-made sword, I am fish \ t105
5.5 Oligopoly: I have to listen to my \ t107
5.6 Equilibrium price: the rationale behind bargaining \ t109
5.7 Market Failure: "Invisible Hand" Will Embolize \ t112
5.8 Path dependence: from ass to railway \ t114
Chapter 6 Business Management-Become a "Wang Po" Who Can Sell Melons \ t118
6.1 Opportunity cost: a non-loss economic account of a computer \ t118
6.2 Sunk cost: It is not necessary to collect it if it is difficult to cover the water \ t120
6.3 Economies of scale: Size determines the profit or loss of an enterprise \ t123
6.4 Comparative advantage: how can you win
6.5 Bundle Sales: Learn to Lalang in Sales \ t127
6.6 Blue Ocean Strategy: Finding New Ways for Enterprises \ t130
6.7 Long-tail theory: Small demand can also spawn large industries \ t133
6.8 Pareto optimal: always find an optimal point \ t136
Chapter 7 Workplace Economics-Why Duralla Can Promote
7.1 Talent Economics: Why Xiao He Followed Han Xin in the Month \ t139
7.2 Career Economics: "Hot" and Not Hot Cold Thinking \ t142
7.3 Effective demand: Behind labor shortage \ t144
7.4 Demographic Dividend: Why People Have More Power
7.5 Phillips curve: The relationship between rising prices and unemployment \ t149
7.6 Involution effect: why you always stay in place \ t151
7.7 Primitive effect: the importance of first perception \ t152
7.8 The Flea Effect: Maybe You Can Do It Better \ t154
7.9 Hedgehog effect: distance can produce beauty \ t156
7.10 The Law of Mushrooms: Why Are Newcomers Always Left Out? \ T158
7.11 Broken Window Theory: Unforgivable for the first time \ t161
Chapter 8 Financial Investment-Learn to Let Money Make Money for You \ t164
8.1 Investment: Sacrifice current consumption to increase future consumption \ t164
8.2 Savings: Do you really save money \ t169
8.3 Stocks: What is the market today \ t171
8.4 Fund: Let experts help you manage your money \ t174
8.5 Bonds: bullish who you lend money to \ t177
8.6 Futures: Investment that requires guts \ t180
8.7 Insurance: Putting on a seat belt for the future \ t182
8.8 Gold: A Haven for Wealth \ t185
8.9 Government bonds: lending money to the country's insurance
8.10 Real Estate: The Madness of Wenzhou Real Estate Group \ t190
8.11 Excess liquidity: behind the bubble economy \ t192
8.12 Compound interest: a miracle of wealth creation \ t194
8.13 Portfolio Investment: Don't Put Eggs in a Basket \ t196
Chapter 9 Macroeconomics-From the "night watchman" to the intervener \ t199
9.1 Macro-control: Government's "tangible hand" \ t199
9.2 Inflation: A basket containing money is more valuable than money \ t202
9.3 Deflation: More money is not necessarily a good thing \ t204
9.4 Business cycle: Don't forget the hidden worry behind prosperity \ t207
9.5 Central Bank: The Last Lender \ t209
9.6 Monetary policy: the “big hand” in regulating the economy \ t212
9.7 Fiscal Policy: A Visible Hand \ t215
9.8 Multiplier effect: when 1 plus 1 is greater than 2 \ t219
9.9 Purchasing power parity: Which country's residents are richer \ t221
9.10 The Paradox of Thrift: Why More Thrifty Depresses \ t223
9.11 Tax rate: Taken from civilians to the people \ t224
9.12 Value-added tax: China's largest tax \ t226
9.13 Income tax: Did you pay taxes today \ t229
9.14 Tariffs: Thresholds for State Restrictions \ t232
9.15 Tax burden shift: in fact we are all taxpayers \ t235
9.16 Laffer curve: small napkins solve big tax problems \ t236
9.17 Social Security: Let's Live Better
Chapter 10 Economic Indicators-Learn to Understand the Barometer of the Economy \ t242
10.1 GDP: A Ruler for Measuring a Country's Economy \ t242
10.2 CPI: How much have our prices risen? T244
10.3 PPI: the "thermometer" of the national economy \ t246
10.4 Engel Coefficient: From "Have you eaten" to "How are you" \ t248
10.5 Gini coefficient: how big is the gap between the poor and the rich \ t250
10.6 Happiness Index: In fact, happiness can also be quantified \ t253
10.7 Burden factor: the burden of post-80s \ t255
Chapter 11 International Trade-International division of labor makes the earth smaller and smaller \ t258
11.1 International Division of Labor: The Inevitable Global Integration \ t258
11.2 Exchange Rate: Why RMB Breaks 7
11.3 Hot Money: Man-eating Sharks in Finance \ t265
11.4 Balance of Payments: Countries also have to live \ t267
11.5 Surplus and Deficit: the relationship between exports and imports \ t270
11.6 WTO: Coordinator of trade relations between countries \ t272
11.7 Dumping: Behind the Burning of Wenzhou Shoes in Spain \ t274
11.8 Trade subsidies: why American farmers are so happy \ t276
11.9 Made in China: the world cannot be separated from China \ t279
Chapter 12 Economic Hotspots-Understanding the Economic Phenomenon Around Us \ t282
12.1 RMB Depreciation: Some Rejoicing and Some Worrying \ t282
12.2 Low-carbon economy: Low-carbon is a way of life \ t284
12.3 Bubble economy: looks beautiful \ t286
12.4 Virtual markets: intangible but visible \ t289
12.5 The Rule of Two and Eight: Why Wealth Is More and More Concentrated \ t291
12.6 Subprime Crisis: An Intensifying Financial Storm \ t294
12.7 House Slave: Why Don't Tang Jun Buy a House for 1 Billion
Chapter 13 Internet Economy-The Internet Quietly Changes the World \ t299
13.1 Network Economy Features: Grasping the Essence of Network Economy \ t299
13.2 Internet Thinking: Operating the Enterprise in a New Way \ t300
13.3 SOHO: Leisure and office will run in parallel \ t303
13.4 O2O: physical and virtual business \ t304
13.5 C2C: Consumers or Operators \ t306
13.6 B2B: Competitors or Partners \ t308
13.7 B2C: "Direct Marketing" in the Internet Era \ t310
13.8 Fan Economy: The secret of Xiaomi's success \ t311

人人都要懂点儿经济学:揭秘互联网时代的经济规律 Everyone should understand a little economics: Demystifying the economic laws of the Internet age

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