brief introduction · · · · · ·
The Economics of Mood, Grief, and Editing by Matteo Ricci shows how our brains work when making decisions. Regardless of whether reading this book will make you smarter, at least it will make you more active and thoughtful. The Economics of Mood, Grief, and Joy reads concisely and lucidly, making people forget that it is actually exploring a profound topic. Anyone interested in consumer behavior, marketing strategies, and economics should read this book.
table of Contents · · · · · ·
The first part of the rational decision is unreasonable Chapter 1. The original calculation of the brain is as follows: ◇ Suddenly big and small 500 yuan ◇ How to guide customers to make a choice? ◇ When there are three options, one will choose the middle one. ◇ When you are uneasy, you will avoid the illusions and traps of decision making. Chapter 3 ridiculous preference order ◇ Pain for the unreasonable decision ◇ Brooms cherish themselves and boast themselves. ◇ People have the tendency to maintain the status quo. 为什么 Why ca n’t they stop losing money in a timely manner? ◇ Winning the bidding but not happy? Illusions are actually very common. ◇ Unreasonable thinking is normal. Chapter 5 changes the perspective and decides a big difference? ◇ It is very likely that when you lose money, you will be more willing to gamble ◇ When you make a steady profit, you will become conservative ◇ Change the way you ask questions Enough to influence decision-making Chapter 6 Why do you always lose money? ◇ Taxi drivers close their jobs early on rainy days ◇ Sell profitable stocks and hurry to lose money stocks ◇ What do n’t you do now, and you will regret later? Chapter 7 Illusions about money ◇ Do you really pay attention to real income rather than book income? ◇ Less salary does not matter, the point is not lower than colleagues ◇ Loss of 100,000 yuan, Greater than the joy of winning 100,000 yuan. In fact, we do n’t understand ourselves. Chapter 8 is also a risk and feel a big difference. ◇ Find contradictory answers. ◇ Emotional influence on the judgment of numbers. There is a difference of “one person among people”. ◇ The cup is a little smaller, and I feel more weight. Chapter 9 and Risk Tugging. ◇ Relative risk is more sensational than absolute risk. Judgment ◇ The more professional you are, the easier it is to think of yourself ◇ The trap caused by arrogance ◇ Success is because you are great, failure is because others are not good ◇ Post-mortem attribution affects objective judgments Chapter 12 Psychology of Investors ◇ Always pursue low-risk, low-risk